The City of Revelstoke's New Corporate Logo

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Council is currently considering the outcome of this project.

The Next City of Revelstoke logo - City Staff Seek Your Vote On The Next Corporate Logo!


The City of Revelstoke is updating its corporate logo! 


Mayor Gary Sulz revealed four design concepts at Revelstoke’s Winter Carnival Opening Ceremony, kick-starting a month-long vote for its residents. The results will inform Council’s final decision and the new logo for the City of Revelstoke will be revealed on July 1, 2024, as part of the Canada Day celebrations.



FUN FACTS 

  • The current logo was the winning submission of a community-wide art competition.
  • The current logo was created by Walter Miller and chosen by Council in 1995, making it nearly 30 years old.
  • The previous logo was also the winner of a community-wide art competition.
  • The previous logo was created by Dave Williams and chosen by Council in 1971.
  • Before the City's current logo and its predecessor, the City didn't have a logo but used a variety of seals instead.


Staff presented a report at the January 11, 2024, Committee of the Whole (COTW) meeting proposing an update to the City’s corporate logo. The logo will act as a building block for future communications, including an update to the website, a communications plan and a variety of other tools that will support improved communications both internally and externally. Council supported the process and timeline outlined in the meeting’s report, which included unveiling the options for community input at the Winter Carnival that coincides with the City’s 125th birthday.

The following four showcases display the logo design concept, how the design could be used differently for departments within the allocated colour pallet (see below for design rationale), and the design concept in context situations.






Voting starts after the reveal on Friday, March 1. Voting closes on Sunday, March 31, 2024. Votes will go before City Council to inform their decision. Council reserves the right to make minor adjustments to the chosen design or to continue using the existing logo. The chosen design will be unveiled on Canada Day by the City of Revelstoke. 


RATIONALE

The City of Revelstoke hired a “Communications Coordinator to be responsible for developing and implementing effective communication strategies, to play a crucial role in ensuring clear and consistent messaging across communication channels.” After a three-month assessment, the Communications Coordinator found that staff have been making best-call decisions as there has been a lack of a clear standard of communication - either internally or externally. It was deemed that this has been the reason for inconsistent communications and therefore, suggested that a 'Brand Guidelines' document be built as a step toward the overall Communications Plan (which was set as a priority by Council and affirmed by the Communications Task Force). Brand guidelines provide specifications for the logo; colours, typography, and other visual elements; therefore ensuring a unified representation and consistency in how messages are presented. This is especially important in communicating complex information (such as policies) as it helps staff create clear and consistent messaging quickly and efficiently, while making it easier for residents to understand and engage with important information.

However, before starting the Brand Guidelines and the overall Communications Plan, staff looked for some level of certainty that Council and the community still supported the current logo. With the City’s 125th birthday in 2024, staff suggested this may be a good time to revamp the logo. Council unanimously voted to change the logo and approved the timeline outlined in the meeting’s report, which included unveiling the options for community input at the Winter Carnival that coincides with the City’s 125th birthday.

Following the meeting, staff explored the community, looking for landmarks, images, fonts, and icons that could effectively convey Revelstoke’s environmental, social, economic, and cultural values within a local, regional, and global context. Using the Official Community Plan 2022 (aka OCP) as a basis, staff looked for ties to align with the OCP Community Vision, to “pursue a sustainable mountain community by balancing environmental, social, economic, and cultural values within a local, regional, and global context. [To align with Revelstoke’s] rich heritage and stunning natural environment [that] inspires [the community] to be forward-thinking, inclusive, resilient, and welcoming…a supportive, vibrant community for those that live, work, and visit here.”

Additionally, the City’s Senior Leadership Team, City staff members, Cathy English of Revelstoke Museum & Archives, and Tourism Revelstoke were among those consulted to brainstorm words, heritage, and community accomplishments, which have been used to develop the four options below. The overarching aim was to create logo options for residents, workers, visitors, and stakeholders alike, in a way that’s warm, welcoming and professional.

The logo will act as the bones for the future Brand Guidelines document, setting a precedent for the colour pallet, font, iconography, graphic style, etc.

  1. The colour pallet:
    > Staff opted for black and white as they're the easiest, most versatile options to include, particularly considering user experience.
    > Plus the already well-established and recognizable, burgundy red. Its ode to CP Rail is important to the heritage of the community and, from a Communications/brand perspective, it’s incredibly unique to see within a colour pallet – setting Revelstoke apart from other municipalities and the private sector. It also helps smooth the rollout process as burgundy is already throughout the City and its communications.
    > Staff then opted to add a forest green from the Wayfinding Strategy as it represents the uniqueness of Revelstoke’s inland temperate rainforest.


  2. Iconography:
    > Revelstoke is lucky in that it doesn't just have one thing that its identity revolves around, it has so many. Should staff focus on Mt Begbie or Mount Revelstoke? On the bears? The mountains? The railway? The Plaza? The green belt? The ski hill? The river? The dam? Staff could spend time figuring out the best way to incorporate all these aspects, however, the "Revelstoke." logo, commonly associated with Tourism Revelstoke, has been thoroughly researched by a team of consultants and focus groups. It's recent. It’s well received. It's on signage already which minimizes implementation costs. Staff have therefore presented four design concepts, three of which are a distinguishable adaptation of the iconic, "Revelstoke.", originally made by CP Rail over 100 years ago. This keeps it consistent, distinctive, and recognizable. (It's been added to the iconography section as it's technically an image file).
    > The Mt. Begbie silhouette, which is part of the current logo and forms an iconic part of the structures of the pedestrian signage throughout the City (as part of the Wayfinding Strategy project).
    > A grizzly bear silhouette, which is part of the current logo and forms an iconic part of the structures of the pedestrian signage throughout the City (as well as being an important connection to the area for residents).

  3. Typography:
    > Staff presented logo concepts with two different font styles. One is the Century font which has been found throughout the community, including bylaw notices and City heritage signage. The other is the Trade Gothic font as it is mentioned that a future phase of the Wayfinding Strategy states that street signage will be changed to the Trade Gothic font. Therefore, both options have been included and all designs can be adapted to the favored font.

As stated in the original discussion paper, January 11, phase 1 of the logo redesign project will be covered in the existing operational budget for the Communications Coordinator's wages. Much of the digital updating (i.e. letterhead, email signatures and templates) will also not have an additional budget impact. Upon approval and selection of an updated logo, any phases (i.e. signage updates, vehicle logos, website re-vamp capital project consulting) requiring a significant capital budget will be included in the 2025 budget discussions. Once the project rollout is complete, there will be no further ongoing funds required.



GET INVOLVED! VOTE ONLINE OR IN PERSON 

Online: TalkRevelstoke.ca (Online voting will start after the reveal on March 1, 2024).

In Person:

Revelstoke Community Centre:

  • Monday, March 18 from 12.30pm – 3pm
  • Thursday, March 21 from 11am – 3pm

Revelstoke Seniors’ Centre (seniors and staff only):

  • Wednesday, March 20 from 1.30 – 3pm

Save-On-Foods:

  • Tuesday, March 26 from 10.30am – 1.30pm

Southside Market:

  • Wednesday, March 27 from 10.30am – 1.30pm


Past Pop-Ups:

  • Revelstoke Community Centre: Tuesday, March 5 from 10.30am – 1pm; Thursday, March 7 from 11am – 3pm
  • Revelstoke Arena: Sunday, March 10 from 3pm – 4pm

  • Revelstoke Secondary School with the Youth Liaison Officer (students and staff only): Friday, March 8 during the lunch break.

For Revelstoke residents only. One vote per person. Voting will close on Sunday, March 31, 2024. Votes will go before City Council to inform their decision. Council reserves the right to make minor adjustments to the chosen design or to continue using the existing logo. The chosen design will be unveiled on Canada Day by the City of Revelstoke.


For further information please get in touch with Francesca Williams, Communications Coordinator, via communications@revelstoke.ca.


The City of Revelstoke is updating its corporate logo! 


Mayor Gary Sulz revealed four design concepts at Revelstoke’s Winter Carnival Opening Ceremony, kick-starting a month-long vote for its residents. The results will inform Council’s final decision and the new logo for the City of Revelstoke will be revealed on July 1, 2024, as part of the Canada Day celebrations.



FUN FACTS 

  • The current logo was the winning submission of a community-wide art competition.
  • The current logo was created by Walter Miller and chosen by Council in 1995, making it nearly 30 years old.
  • The previous logo was also the winner of a community-wide art competition.
  • The previous logo was created by Dave Williams and chosen by Council in 1971.
  • Before the City's current logo and its predecessor, the City didn't have a logo but used a variety of seals instead.


Staff presented a report at the January 11, 2024, Committee of the Whole (COTW) meeting proposing an update to the City’s corporate logo. The logo will act as a building block for future communications, including an update to the website, a communications plan and a variety of other tools that will support improved communications both internally and externally. Council supported the process and timeline outlined in the meeting’s report, which included unveiling the options for community input at the Winter Carnival that coincides with the City’s 125th birthday.

The following four showcases display the logo design concept, how the design could be used differently for departments within the allocated colour pallet (see below for design rationale), and the design concept in context situations.






Voting starts after the reveal on Friday, March 1. Voting closes on Sunday, March 31, 2024. Votes will go before City Council to inform their decision. Council reserves the right to make minor adjustments to the chosen design or to continue using the existing logo. The chosen design will be unveiled on Canada Day by the City of Revelstoke. 


RATIONALE

The City of Revelstoke hired a “Communications Coordinator to be responsible for developing and implementing effective communication strategies, to play a crucial role in ensuring clear and consistent messaging across communication channels.” After a three-month assessment, the Communications Coordinator found that staff have been making best-call decisions as there has been a lack of a clear standard of communication - either internally or externally. It was deemed that this has been the reason for inconsistent communications and therefore, suggested that a 'Brand Guidelines' document be built as a step toward the overall Communications Plan (which was set as a priority by Council and affirmed by the Communications Task Force). Brand guidelines provide specifications for the logo; colours, typography, and other visual elements; therefore ensuring a unified representation and consistency in how messages are presented. This is especially important in communicating complex information (such as policies) as it helps staff create clear and consistent messaging quickly and efficiently, while making it easier for residents to understand and engage with important information.

However, before starting the Brand Guidelines and the overall Communications Plan, staff looked for some level of certainty that Council and the community still supported the current logo. With the City’s 125th birthday in 2024, staff suggested this may be a good time to revamp the logo. Council unanimously voted to change the logo and approved the timeline outlined in the meeting’s report, which included unveiling the options for community input at the Winter Carnival that coincides with the City’s 125th birthday.

Following the meeting, staff explored the community, looking for landmarks, images, fonts, and icons that could effectively convey Revelstoke’s environmental, social, economic, and cultural values within a local, regional, and global context. Using the Official Community Plan 2022 (aka OCP) as a basis, staff looked for ties to align with the OCP Community Vision, to “pursue a sustainable mountain community by balancing environmental, social, economic, and cultural values within a local, regional, and global context. [To align with Revelstoke’s] rich heritage and stunning natural environment [that] inspires [the community] to be forward-thinking, inclusive, resilient, and welcoming…a supportive, vibrant community for those that live, work, and visit here.”

Additionally, the City’s Senior Leadership Team, City staff members, Cathy English of Revelstoke Museum & Archives, and Tourism Revelstoke were among those consulted to brainstorm words, heritage, and community accomplishments, which have been used to develop the four options below. The overarching aim was to create logo options for residents, workers, visitors, and stakeholders alike, in a way that’s warm, welcoming and professional.

The logo will act as the bones for the future Brand Guidelines document, setting a precedent for the colour pallet, font, iconography, graphic style, etc.

  1. The colour pallet:
    > Staff opted for black and white as they're the easiest, most versatile options to include, particularly considering user experience.
    > Plus the already well-established and recognizable, burgundy red. Its ode to CP Rail is important to the heritage of the community and, from a Communications/brand perspective, it’s incredibly unique to see within a colour pallet – setting Revelstoke apart from other municipalities and the private sector. It also helps smooth the rollout process as burgundy is already throughout the City and its communications.
    > Staff then opted to add a forest green from the Wayfinding Strategy as it represents the uniqueness of Revelstoke’s inland temperate rainforest.


  2. Iconography:
    > Revelstoke is lucky in that it doesn't just have one thing that its identity revolves around, it has so many. Should staff focus on Mt Begbie or Mount Revelstoke? On the bears? The mountains? The railway? The Plaza? The green belt? The ski hill? The river? The dam? Staff could spend time figuring out the best way to incorporate all these aspects, however, the "Revelstoke." logo, commonly associated with Tourism Revelstoke, has been thoroughly researched by a team of consultants and focus groups. It's recent. It’s well received. It's on signage already which minimizes implementation costs. Staff have therefore presented four design concepts, three of which are a distinguishable adaptation of the iconic, "Revelstoke.", originally made by CP Rail over 100 years ago. This keeps it consistent, distinctive, and recognizable. (It's been added to the iconography section as it's technically an image file).
    > The Mt. Begbie silhouette, which is part of the current logo and forms an iconic part of the structures of the pedestrian signage throughout the City (as part of the Wayfinding Strategy project).
    > A grizzly bear silhouette, which is part of the current logo and forms an iconic part of the structures of the pedestrian signage throughout the City (as well as being an important connection to the area for residents).

  3. Typography:
    > Staff presented logo concepts with two different font styles. One is the Century font which has been found throughout the community, including bylaw notices and City heritage signage. The other is the Trade Gothic font as it is mentioned that a future phase of the Wayfinding Strategy states that street signage will be changed to the Trade Gothic font. Therefore, both options have been included and all designs can be adapted to the favored font.

As stated in the original discussion paper, January 11, phase 1 of the logo redesign project will be covered in the existing operational budget for the Communications Coordinator's wages. Much of the digital updating (i.e. letterhead, email signatures and templates) will also not have an additional budget impact. Upon approval and selection of an updated logo, any phases (i.e. signage updates, vehicle logos, website re-vamp capital project consulting) requiring a significant capital budget will be included in the 2025 budget discussions. Once the project rollout is complete, there will be no further ongoing funds required.



GET INVOLVED! VOTE ONLINE OR IN PERSON 

Online: TalkRevelstoke.ca (Online voting will start after the reveal on March 1, 2024).

In Person:

Revelstoke Community Centre:

  • Monday, March 18 from 12.30pm – 3pm
  • Thursday, March 21 from 11am – 3pm

Revelstoke Seniors’ Centre (seniors and staff only):

  • Wednesday, March 20 from 1.30 – 3pm

Save-On-Foods:

  • Tuesday, March 26 from 10.30am – 1.30pm

Southside Market:

  • Wednesday, March 27 from 10.30am – 1.30pm


Past Pop-Ups:

  • Revelstoke Community Centre: Tuesday, March 5 from 10.30am – 1pm; Thursday, March 7 from 11am – 3pm
  • Revelstoke Arena: Sunday, March 10 from 3pm – 4pm

  • Revelstoke Secondary School with the Youth Liaison Officer (students and staff only): Friday, March 8 during the lunch break.

For Revelstoke residents only. One vote per person. Voting will close on Sunday, March 31, 2024. Votes will go before City Council to inform their decision. Council reserves the right to make minor adjustments to the chosen design or to continue using the existing logo. The chosen design will be unveiled on Canada Day by the City of Revelstoke.


For further information please get in touch with Francesca Williams, Communications Coordinator, via communications@revelstoke.ca.